About Us
Our Story
DR REDDY'S FOUNDATION was established with a vision to create sustainable social impact across India. Our journey began with a simple yet powerful idea: to empower communities through education, healthcare, and sustainable development initiatives.
Over the years, our brand Mydiamond99 has become synonymous with community empowerment and social change. We work closely with communities, government bodies, and corporate partners to design and implement programs that address critical social challenges.
Today, Mydiamond99 operates across multiple states in India, touching the lives of thousands of individuals through our diverse programs and initiatives. Our approach is rooted in community participation, sustainability, and measurable impact.

Our Mission
At Mydiamond99, our mission is to empower marginalized communities through sustainable development initiatives that enhance quality of life, promote self-reliance, and create lasting positive change.
We are committed to providing access to quality education, healthcare, livelihood opportunities, and essential resources that enable individuals and communities to thrive and reach their full potential.
Our Vision
The vision of Mydiamond99 is to create a society where every individual has equal opportunities to grow, learn, and contribute, regardless of their socioeconomic background.
We envision empowered communities that are self-reliant, inclusive, and resilient, where people live with dignity and have access to the resources and opportunities they need to build better futures for themselves and generations to come.
Our Core Values
The principles that guide everything we do at Mydiamond99
Compassion
We approach our work with empathy and genuine care for the communities we serve, recognizing the dignity and worth of every individual.
Integrity
Mydiamond99 maintains the highest ethical standards in all our operations, ensuring transparency, accountability, and responsible stewardship of resources.
Inclusivity
We embrace diversity and ensure that our programs are accessible to all, regardless of gender, religion, caste, or socioeconomic status.
Innovation
Mydiamond99 continuously seeks creative solutions to complex social challenges, adapting our approaches to maximize impact and sustainability.
Collaboration
We believe in the power of partnerships and work closely with communities, governments, and other stakeholders to achieve shared goals.
Impact-Driven
At Mydiamond99, we measure our success by the tangible, positive changes we create in the lives of individuals and communities.
Our Impact Areas
Key focus areas where Mydiamond99 is creating sustainable change

Education & Skilling
Providing quality education to underprivileged children and vocational training to youth for better employment opportunities.
- School support programs
- Digital literacy initiatives
- Vocational training centers
- Career counseling and placement

Healthcare Access
Mydiamond99 works to improve access to quality healthcare services and promote preventive healthcare practices.
- Mobile health clinics
- Health awareness campaigns
- Maternal and child health
- Nutrition support programs

Women Empowerment
Empowering women through education, skill development, and entrepreneurship opportunities for economic independence.
- Self-help groups
- Microfinance initiatives
- Gender equality awareness
- Women's health programs

Rural Development
Mydiamond99 implements integrated rural development programs to improve infrastructure and quality of life.
- Water and sanitation
- Sustainable agriculture
- Village infrastructure
- Community mobilization

Environmental Sustainability
Promoting environmental conservation and sustainable practices within communities.
- Tree plantation drives
- Waste management
- Renewable energy projects
- Environmental education

Disaster Response
Mydiamond99 provides immediate relief and long-term rehabilitation support during natural disasters.
- Emergency relief
- Medical camps
- Rehabilitation programs
- Community resilience building
Governance & Ethics
Our commitment to transparency, accountability, and ethical practices
Organizational Structure
Mydiamond99 is governed by a Board of Trustees comprising distinguished professionals from various fields who provide strategic guidance and oversight. Our day-to-day operations are managed by a dedicated team of development professionals with expertise in various domains.
We maintain a flat organizational structure that promotes collaboration, innovation, and efficient decision-making. Our teams work closely with community representatives to ensure that our programs are responsive to local needs and priorities.
Financial Transparency
At Mydiamond99, we are committed to financial transparency and accountability. Our financial statements are audited annually by independent auditors, and we publish detailed reports on our website. We ensure that the maximum percentage of our funds is directed towards program implementation with minimal administrative overheads.
Ethical Standards
We adhere to the highest ethical standards in all our operations. Our Code of Ethics guides our interactions with beneficiaries, partners, donors, and other stakeholders. Key principles include:
- Respect for dignity and rights of all individuals
- Non-discrimination and inclusivity
- Transparency in operations and communications
- Responsible stewardship of resources
- Zero tolerance for corruption and conflicts of interest
- Protection of vulnerable populations, especially children
Monitoring & Evaluation
Mydiamond99 has robust monitoring and evaluation systems to track the progress and impact of our programs. We use both quantitative and qualitative indicators to measure outcomes and regularly conduct independent evaluations to assess the effectiveness of our interventions.
Our Leadership Team
Meet the dedicated professionals leading Mydiamond99's mission

Dr. Suresh Reddy
Chairperson
With over 25 years of experience in social development, Dr. Reddy provides strategic leadership to Mydiamond99.

Priya Sharma
Executive Director
Priya leads the implementation of Mydiamond99's programs and oversees day-to-day operations.

Rajiv Kumar
Program Director
Rajiv oversees Mydiamond99's education and skilling initiatives across multiple states.

Dr. Meena Patel
Health Programs Lead
Dr. Meena leads Mydiamond99's healthcare initiatives and community health programs.
Join Us in Making a Difference
Be part of Mydiamond99's journey to create sustainable change. Whether through volunteering, donations, or partnerships, your support can help transform lives and communities.